Thanks to social media, business owners can access a wealth of information about their audience and customers. With unlimited data at your fingertips, you’ll need the best analytical tools to help you make sense of it. Read on to discover the best social media analytics tools and how they can transform your social media marketing efforts.
A social media analytics tool is a website or service that takes your social media insights and provides you with meaningful information. These tools dive into who is following you and can give you a road map for your social media marketing strategy.
There are likely to be social media analytics tools available on the social media platform you’re using. These tools are beneficial, but for the untrained eye, it is just as valuable as an instruction manual in a foreign language.
That is why taking advantage of some of these free and paid social media analytics tools might be the best choice for you.
Getting social media analytics doesn’t have to be expensive. There are plenty of ways to make sense of how well your social media efforts are paying off — for free!
If you’re a small business or sole entrepreneur, this can be a great way to get your feet wet in social media marketing.
Let’s start with the built-in analytics tool features on top social media platforms. Most social media platforms provide analytics tools, which give you and your business easy and convenient access to all critical data related to your social media activity.
You can easily track how your posts are performing, so you know what works and what doesn’t, helping you create content that is ever more engaging with your audience.
Facebook Insights is a free analytics tool that allows you to track your Facebook posts. It shows metrics like impressions, click-through rate, and engagement rate.
Facebook Insights is an excellent tool for beginners. It’s easy to use and understand, helping you better understand the content you should be posting. It also shows your fan base demographics, which can help you create more targeted content.
Instagram Insights allows you to track your posts, gain insights, and run polls. It has many of the same features as Facebook Insights — helping you find relevant hashtags for your posts.
This tool will help you save a lot of time and is a must for businesses currently putting significant effort into their Instagram posts. It will allow you to track how your posts perform, helping you create more effective posts that get more engagement.
Twitter Analytics is another free analytics tool. It gives you insights into your Twitter account, like how many people click on your links and find you through search engines.
The tool also displays demographic information about your followers, such as where they live and what languages they speak. You can create more effective tweets to drive more engagement with this information. With Twitter Analytics, you can also see how often your tweets get retweeted.
Pinterest Analytics allows you to track your pinning activity, like impressions and click-through rates. It will enable you to see which of your pins are performing best and thus which can help you create more compelling content.
You can also use Pinterest Analytics to find relevant keywords for your business. This tool is vital for companies that often pin. It allows you to track what’s working and what isn’t. This information can help you create better pins that get more engagement.
YouTube Analytics allows you to track your video’s engagement rate. As well as showing the demographics of your video, it also indicates where and who is watching it.
Again, this tool is vital for businesses that create content on YouTube. It lets you see which of your videos perform best and what your audience is looking for. Using this information, you can create more engaging videos catering to your audience’s needs.
LinkedIn Analytics is a social media analytics tool created by LinkedIn. It lets you track your post’s performance, like impressions, click-through, and engagement rates.
This tool is helpful for businesses with a robust B2B following. It lets you see which of your posts perform best and can help you create more compelling content. You can also use LinkedIn Analytics to find relevant keywords for your business.
As Google Analytics does not directly gather information from your social media accounts, it is not a social media analytics tool. It is a free tool that compiles data from your website visitors to help you learn more about your customers and where they come from.
In addition to giving you insight into your traffic’s source, this information is essential because it can help you identify which platforms drive the most traffic to your site. Knowing this will allow you to know which social media campaign is most effective to adjust your strategies accordingly.
While it may not give you data you can use to enhance your social media marketing strategy, it does help you know which plan needs the most work.
The Open Web analytics tool is free and open source, so anyone can use it to analyze the performance of their website. Its features include a heat map of where your users click most, SEO action referrals, recommended site actions, and more.
Although not directly based on social media, Open Web analytics is a handy tool that anyone with a website should use.
Although these tools allow you to access a lot of information, without experience in social media marketing or data analytics, you might have trouble extracting meaningful insight or utilizing the data effectively.
The good news is that you don’t have to do it alone. You can count on Acquire Digitals’ social media marketing experts to gather information across all your social media platforms, draw meaningful conclusions, and create bulletproof social media campaigns for your business.