MUM’s Impact on Your Online Presence &SEO
Google MUM is a new algorithm that’s 1,000x more powerful than BERT (Bidirectional Encoder Representations from Transformers)-A pre-trained model of NLP (Natural Language Processing). In simpler words, BERT understands the relationships between words in a sentence rather than viewing them one at a time.
On the other hand, MUM, or Multitask Unified Model, is Google’s most recent artificial intelligence in search. MUM was introduced in 2021 and then expanded for more applications at the end of 2021, with a lot of promising uses for it in the future.
If you are already using multimodel content marketing, MUM is likely to reward you because your brand will be ahead of many of your competitors.
MUM has the potential to change the way Google assists you with complex tasks. MUM is 1,000 times more powerful than BERT because it uses the T5 text-to-text framework.
MUM, according to Google, is not only 1,000 times more powerful and has higher efficiency scores, but it also stands out in three major categories.
1. MUM is multimodel and supports a wide range of media formats.
2.MUM is also capable of handling more complex search queries.
3. MUM can overcome linguistic barriers.
4. MUM Applies advanced AI to Search
MUM, will inevitably affect your online presence because it seeks to influence search behaviour. Committing to an SEO strategy aimed at engaging users with high-quality content is an important first step towards ensuring, MUM has a positive impact on your presence.